India PR Blog

  • Are our cricketers being media trained?
    The array of news papers, electronic channels, internet, radio and blogs that have emerged over the last decade has given national and international exposure to our cricketing heroes. Our cricketing celebrities are exposed day in and day out but what is more interesting is some of them have really become great spokespersons and are able [...]


  • Overdose of PR on Adworld
    Twenty-two years back the Indian advertising was just maturing . We had some of the brightest brains from many management institutes, including the much reputed IIM’s attracting this industry, but that story has come to an end. No major reputed management schools invite advertising agencies for campus recruitment now. The reasons are many - starting [...]


  • Bullying at workplace – PR Agencies are no exceptions
    Do you think bullying only occurs in big corporate houses where you have to work with a large number of employees and get smarted under a bully? Did you think a PR or an Advertising agency is free from such a social menace? Think again, ask around and you would come across anecdotes that is [...]


  • RECESSION TIME, BRANDS MUST LOOK AT PR
    Few days’ back I happen to read a piece in one of the news papers which had highlighted how clients are seriously viewing about their relationship with their PR consultants and partners. I completely disagree in what was mentioned in that story. On the contrary brands must seriously view other communication tools to keep their [...]


  • BRAND INDIA: WILL IT NOSEDIVE?
    WELL THOUGHT PR STRATEGY REQUIRED TO FIGHT THIS CRISISThe ghastly act of the terrorists to India’s financial capital and the gateway to tourist destinations will further hamper inflow of tourists to this great country. The government and several tourism corporations across India from each states has painstakingly built brand India and through the Incredible India [...]


  • Collaborative Public Relations
    By far, the most interesting detail about Public Relations and Marketing in the ‘digital’ phase is how the target audience is not just a target anymore. It is the owner and director of your communications campaign. You and I will get the client’s message across only if the message has been approved by the customer [...]


  • Now is the time to invest in corporate reputation
    We have seen that in recent time the spotlight has been put on Corporate America in a way that has not been seen since the Great Depression. Newspaper polls suggest that many investors and members of the general public no longer trust Wall Street and corporate boards for obvious reasons. In order to try to [...]


  • Crisis Communication – Need for an Anticipatory Model
    I have been working with PR agencies in India for almost 12 years and the last 3 years have been with a leading agency in India. One of their key clients that I handled was on mobile telephony. As is true to the nature of the client, crisis was an everyday issue.Crisis always led to [...]


  • The role of PR in CSR activities
    The cause related marketing or CSR activities is being deployed by many corporates and companies to strengthen their presence in the media on an ongoing basis. While some companies have been working on CSR responsibility with lot of focus and energy there are others who have not diverted completely towards this. One company that comes [...]


  • 10 tips for dealing with gen x media
    I have observed a very curious trend in media, over the last one year- A whole new breed of young journalists suddenly gaining a lot of ground and visibility in almost all publications and TV channels, across the country. While the seasoned journalist is still very much around, the gen X (Y?) media poses a [...]


 
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